TikTok is introducing a fresh option that allows them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 billion AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global release. This advancement aligns with a rise in AI content, driven by new content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding video streams on a popular video site only show content made by AI. A large amount of this output is considered low-quality AI content, a phrase for inferior, bulk-generated content that is typically illogical or dreamlike.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the ability to adjust the amount of that, according to their own likes,” stated a spokesperson.
AI on the Platform
The service shared that there are now 1.3 billion videos on its service identified as made with AI. Collectively, more than 100 mn pieces of content are added to the platform each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Viewers will be able to limit or boost the level of artificial media they view by accessing the topic control setting in the platform and picking AI-made media. Other topics that can already be modified under the filter cover news, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s rules oblige creators to identify convincing AI-made content, and it prohibits malicious fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will from now on add an “AI-made” label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This step is intended to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The company is furthermore establishing a $2 million educational fund for professionals and institutions to create learning resources about ethical AI use. This initiative will assist charitable organizations focused on training computer science.
Moderation Strategy
TikTok has justified its moderation strategy, following debate over plans to lay off numerous safety staff in the United Kingdom. TikTok is expected to reduce a significant number of roles in its trust and safety department in London, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but automated tools can protect employees by removing the most distressing content before it is viewed by people. The platform stated a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
