Last year, actor Jude Law stated he had no concerns about backlash for portraying the Russian leader in a new film. The movie, though, could coincide too neatly with the carefully constructed image circulated by Russian state media that, within Russia, it reads as a compliment rather than a challenge.
For years, the Russian political apparatus and the country's entertainment industry have collaborated to forge a made-to-measure persona of the president. This character is a political superhero without age or mistakes, an ex-intelligence officer reframed as a local 007 who always knows more than he reveals.
“In Russia, the constructed Putin has long eclipsed the actual person.”
One recent example is a TV series launched last October, directed by a pro-government filmmaker. The protagonist is a invented security officer inexplicably chosen to “rescue” the nation from chaos. While the character's name Mikhail, the message is unmistakable: the savior must be a known figure from the secret services.
Western portrayals often end up buttressing this same narrative rather than debunking it. An adaptation inspired by a popular book aims to subvert the Putin cult by presenting him as a symptom but as a consequence, moving the narrative weight to the spin doctors around him.
In the film, Putin is presented as having been chosen by powerful oligarchs to steady the country because he is “a fit former intelligence agent”. They visit him and practically plead him to become president. He replies is that he would prefer to rule from the shadows, desiring enduring influence.
This tale is a key piece of state propaganda: the cool, reluctant strategist shaped by destiny. Historically, none of this took place.
No one ever begged Putin to accept the role. The presidency was in essence a selection process with many candidates. At the centre to this process stood a powerful businessman from the previous administration who expected to run the country de facto.
“The goal wasn't a powerful leader, they needed someone controllable, someone who would follow instructions.”
Experts agree that the notion of Putin as a powerful KGB spy was built after the fact. Stories about his clandestine activities in Dresden fall apart under examination. Fundamentally, he was an administrator and routine duties, a low-level clerk not involved with field operations.
Interestingly, the shift to framing him as a “spy” could partly have been triggered by the actor's arrival as James Bond. His harder interpretation led Russian media and online audiences to make comparisons with Putin. Edited images swapping Craig’s face with Putin’s appeared on Moscow streets, feeding the increasing trend to see him as a Russian 007.
Given the casting, an star popular with viewers there, the Kremlin will not miss the chance to portray this choice as a minor diplomatic triumph. The film's exclusion of public dissent, the political rivals, or key figures from its narrative, even though it includes the past decade, is a pleasant bonus for state propaganda.
In Russian cinema, the president is frequently an omnipotent figure who remains unseen directly. He is hinted at through portraits or orders from on high. Now, he at last gets a recognizable face—one that could unintentionally validate the exact legends it perhaps aims to question.
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